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Writing Good Ads

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Search For NEW Gear Use The Search Form Above To Find New Music Products! Also... (Used & Clearance) Search Classifieds Use The Form Above To Search The Classifed Ads Musical Instrument For Sale Browse Classifieds View All Ads (400+) Accordions Amplifiers Band Instruments Banjos Brass Instruments Cargo Trailer Cellos Clarinets Computer MIDI Instruments Cymbals DJ Equipment Dobro Guitars Drum Machine Drums - Acoustic Drum Sets Drums - Snare Drums Drums - Electronic Kits Drum - Rack Effects - Sound Effects Flutes French Horns Gigs Available Gigs Wanted Groove Boxes Guitars - Acoustic Guitars - Electric Guitars - 12 String Guitars - Bass Harpsichord Home Audio Hot Deals Karaoke Machine Lighting - Stage & Effect Musical Keyboards Microphones Musicians Available Musician Available (Place Ad) Musicians Wanted Musician Wanted (Place Ad) Musicians Garage Sale Music Gear For Sale Music Jobs Available Music Jobs Wanted Organs Pedal Steel Guitar Percussion Instruments Pianos - Acoustic Pianos - Electric Pianos - Grand Pro Audio Sound Systems Record Albums - Vinyl Recording Equipment Sampler/Sequencer Saxophones Speakers - Audio Speakers Trombones Trumpets Vintage Instruments Violas Violins Want to Buy Want to Trade Woodwinds Classified Categories Site Map View All Ads (400+) Manufacturers Amplifiers Bass Gear Drums Guitars Pro Audio Equipment Pro Audio Speakers Fraud/Scam Alerts Consumer Alert Fraud Prevention Tips Scam Warning Musicians Buy Line Info Contact Us / Locations Classified Advertising Info Delete Your Ad? MBL Information Privacy Policy Site Map What We Do Who We Are Write An Ad That Sells Musicians Resources AMC Music American Musicians Union ASCAP Blues Foundation BMI British Musicians Union Cartoon Network Copyright Office Famous Lies of Rock & Roll Grammy Awards NAMM Song Writers Guild SupportMusic.com VH1 Save the Music Music Links MusiCares Musicians For Life Top Instrument Brands Boss Products Dean Guitar DigiTech Products Epiphone Guitar Fender Guitar Gibson Guitar Ibanez Guitar Jackson Guitar Line 6 Products Martin Guitar Music Man Products Ovation Guitar Peavey Products Taylor Guitar

Here are 11 good tips you need to write effective classified ads. 11 GENERAL TIPS: Make your ad stand out - Classified ads that use art, layout and/or type in a distinctive way usually attract more eyes than run-of-the-mill ads. Just check the paper - every day there are listings that stand out from the others. Use a prominent benefit headline - Choose the main benefit of your merchandise and feature it in a compelling headline. Amplify this message in your subheads and copy. Avoid generalized quality claims. Make your copy complete - This means two things: know what is important to people browsing in your classified category, and make sure you touch on those points; and use complete sentences - they’re easier to read than a series of phrases and random words. State a price or a range - Quote a price, even if it’s high or low. If you’re high, explain why it’s worth it, and if you’re low-balling it, support it with facts that make it believable (for example: moving, quick sale, special purchase) Specify brand names - If you are selling name brand merchandise, be sure to name the brand (and model if pertinent) in the ad - the more specific the better. Include related items - Make two sales instead of one by offering related items along with a featured one. For example, list amplifier with guitar, keyboard with stand, drumset with cymbals. Use a simple layout - Classified listings should not be crossword puzzles. A good ad layout is planned logically and intuitively - it carries the reader’s eye through headline, art, copy, price, advertiser’s name and phone number. Use a dominant element - A large visual or headline means your ad will be noticed. Let white space work for you - This is an important layout element in classified advertising because the average classified page is heavy with small type. The more "empty" space in your ad, the more it will naturally be noticed. Boxing an ad (adding a simple border around it) automatically creates white space around it, which in turn automatically draws the eye. Urge the reader to act now - By ending your ad with a call to action such as "12 hour sale," "this week only," or "call now, won’t last long"," you add extra incentive for the interested buyer to call you first. Place An Ad on Musicians Buy Line! Musicians Buy Line web pages are stream lined for fast browser loading... Statistics show that if a page doesn't load within 4 to 8 seconds, that potential customer is surfing on to the next place! Our staff is highly trained and motivated, offering expertise and experience in: Marketing - On Line and Off Line Search Engine Optimization Web Design HTML - JAVA Script - CGI Programming Graphics E commerce Musical Instruments & Equipment MI & Band Instruments - Retail & Wholesale Top

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